A strong occupier market is running ahead of investment activity
European retail investment
Although volumes are lower (€12.1bn invested in H1 2023), investment interest was good in comparison to other asset classes (-60% for offices, -65% for logistics).
Improved interest in retail assets means that the sector is also slowly gaining traction in terms of market share (19% in H1 23 vs 16% in H1 22).
The European occupier market - focus on mass-market segment
H1 2023 presents a mixed picture for brand expansion, in particular for the mass-market segment.
Many innovative mass-market brands continued to open state-of-the-art stores at a steady pace, notably for “health and wellness” sectors (cosmetics, fragrance, streetwear…).
These mass-market fashion brands stand out with their ultra personalized customer experience.